uLikeKorea launches a new block-chain tech-based ‘Hanwoo’ brand

uLikeKorea, led by CEO Kim Hee-jin, announced on Sept. 16 that based on the AI and block-chain based platform technology developed by uLikeKorea, it has entered the Hanwoo B2C market under the brand “Wanbyuk-han (meaning “perfect Korean beef”).”

uLikeKorea used the block-chain technology and successfully developed a traceability system where the consumer has full access to the data on a particular cow’s health management history and its processing history.

Recently, uLikeKorea opened the very first block-chain technology managed farm in Hwa-sung city named ‘Blockchain Livecare Farm #1.” This farm was opened so that cows can be managed using Livecare system and to develop a robust and accurate trace system for Korean hanwoo cows.

CEO Kim further stated, “We launched the ‘Wanbyuk-han’ brand using cows raised from our Blockchain Livecare Farm #1 and through this, we aim to offer a new standard for hanwoo beef. The standard for “wanbyuk-han” beef is not just based on fat content, but on the health history (never been sick, etc.) and cows that grew up happy and healthy. The “Wanbyuk-han beef is truly a Hanwoo brand that can be trusted by consumers to be safe and healthy”, stated Kim. The relevant patents and trademark have been filed.”

The farm operated by uLikeKorea in Hwasung city (Korea) uses the Livecare capsule system to collect bio-data from the cows and calves to detect diseases such as mastitis, digestive disorder, respiratory disorder, etc. before any symptoms are detected via visual cues so that early detection and early treatment can be conducted. These diseases can interfere with healthy development process and by using the Livecare smart healthcare system, healthier cows can be raised.

In particular, the Livecare AI system allows cows’ health to be managed from birth and identify and manage disease, estrus and calving for each cow. This process allows uLikeKorea to set very strict and high standards in meeting the “Livecare standard” to be selected as highest-grade beef.

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