Trendlines Invests in Agri-Fintech Company AgriG8
The Trendlines Group Ltd. (“Trendlines”), is pleased to announce that its fund, The Trendlines Agrifood Fund Pte. Ltd., has invested in AgriG8 Pte Ltd. (“AgriG8”) as its first foray into the thriving agri-fintech space.
Co-created in Q3 2021 with Golden Sunland Singapore Pte Ltd (“GSS”), AgriG8 leverages on the diverse experiences of its founders and their in-depth knowledge in the smallholder agriculture sector to transform and set new standards in agri-financing.
Smallholder and family scale farms are the backbone of our global food system, yet many of them do not have access to financing. Globally, financial institutions have yet to efficiently access and accurately appraise these farmers as borrowers. However, given the right data and insights, financial institutions would be able to radically transform the sector, setting it on a more sustainable path. “AgriG8’s mission is to be the bridge between financial institutions and the enormous market of 475 million smallholder farmers globally,” said Mr David Chen, CEO of AgriG8.
Better farmers make better borrowers
Driven by big data and AI, smallholder farm advisory apps have advanced exponentially in the last decade. However, getting farmers to act on these insights remains a challenge. “Good advice has no real value unless the farmer decides to act on it,” said David. AgriG8’s edge lies in its ability to use the data and insights to drive behavioural change in the farmers by encouraging sustainable agricultural practices through a gamification mechanism that creates real-world incentives in the form of differentiated borrowing rates and discounts on raw materials.
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